The Three E’s of Co-Op Fund Management

Consider three key elements when selecting or optimizing your co-op and marketing fund management programs.

Ensure ease of use to cut the complexity of marketing fund management: learn how to calculate risk and what questions you should be asking. Education allows you to create a smarter, more powerful co-op program: do you how to select the right vendor and communicate consistently with local partners? Audit your program’s effectiveness by harnessing data to drive co-op engagement: use data to inform your marketing strategy, increase partner participation and drive sales.

Ultimately, learn how to choose a platform that fits your business and select a vendor partner you trust. The right partnership will let you scale comfortably, champion simplification and consolidation, and reach your channel partners in a way that encourages enrollment and active engagement with your brand.