The Winning Formula for Loyalty Programs: Balancing Customer Experience, Security, and Privacy

in IT & Engineering / by /

Winning loyalty programs ensure that only legitimate customers are able to access their loyalty accounts and that those accounts are easily accessible and reflect their preferences and behaviors. This is not easy when customer Identity is fragmented across technology. Identity fragmentation impacts an organization’s ability to effectively track, analyze and secure customer data.

Watch this webinar on-demand featuring PwC and Okta, where we will delve into the success story of Wyndham Hotels & Resorts. Discover how one of the world’s largest hotel chains, was able to streamline customer Identity for over 100M loyalty members, increasing loyalty, and trust by removing friction while fortifying access.

Don’t miss this opportunity to gain valuable insights and learn actionable strategies for elevating user experience and strengthening security in your organization.

Speakers:
• Maureen Little, Vice President, Global Strategic Partners, Okta
• Peter Schwartz – Director, Customer Transformation, PwC
• Akshay Chandu – Director, IAM, PwC

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