4 Customer Engagement Trends That Will Impact Your Business

in Marketing, Sales & Customer Service, Webcasts / by /

Speaker: Kate Leggett (Forrester Research)

Customer expectations have changed. Customers expect to engage with companies across every channel of service – anytime, anywhere. This shift creates new opportunities for companies to shape how they interact with their customers.

In this webinar, guest speaker Kate Leggett, VP, Principal Analyst at Forrester Research, Inc., will share the latest trends shaping the future of service and creating the next big competitive differentiators. Learn tips to optimize how you engage with customers, including how you can:

• Use next-generation tools to create an end-to-end, service first strategy
• Gain customer insights from big data that help you compete, and win, in this age of the customer
• Engage across all stages of the customer lifecycle with social, mobile service

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