Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

In a study conducted by Ipsos, consumers were asked about their awareness of shopping cart technology, online shopping behavior, expectations for marketing when they abandon a cart, and if any of the marketer’s tactics would motivate buying.

Now is your chance to tap into the minds of customers to understand why they abandon shopping carts and how to motivate them to return. In the free whitepaper, you will learn:

Why consumers abandon their carts and how this could be an opportunity for marketers to win-back sales
What the consumers want to happen when they abandon a cart and which marketing tactics annoy them
The key components of the shopping cart and cart abandonment strategies