Zendesk 2025 CX Trends Report: Human-Centric AI Drives Loyalty

Discover how to get ahead of your peers with human-centric AI

We all know AI is playing a bigger role in CX, but not everybody knows how to leverage these revolutionary tools to their organization’s advantage. This is contributing to a CX landscape where trendsetters are getting ahead, while traditionalists are limited in the results they can drive – and consumers are taking note.

CX Trends 2025 from Zendesk draws on more than 10,000 responses from global consumers and businesses across 22 countries to highlight the critical role of AI adoption in a rapidly developing CX space.

Combining insights from both CX leaders and consumers, the report details what practitioners think about AI’s transformative impact and how they plan to invest in it, while illuminating the current and future expectations consumers have from companies like yours.

Download this report to discover:
• How trendsetters like Lush, Next and Siemens are transforming CX with human-centric AI to drive real-world results
• Why adopting AI at scale is the key to staying competitive, and vital to preventing shadow AI use among employees
• How to keep consumers loyal as 63% say they will jump ship after just one bad experience